Sonny founded DS Advisory in 2002. With more than 28 years of experience in public practice, Sonny builds strong relationships with his clients and provides personalised advice on issues that affect their financial futures.
Under his leadership, clients know that DS Advisory is a firm they can trust, and that their businesses will be guided and supported to flourish.
Sonny works with his clients to effectively manage their accounting and operational concerns. While known for his jovial, friendly demeanour and approachable attitude, he takes his role as a trusted advisor seriously and will stand by what he believes in.
Beyond his professional role, Sonny is a devoted family man, and he has two daughters. He also loves sport and played competitive cricket and rugby. He is the President of the Buckley Ridges Cricket Club in Dandenong and a staunch member and supporter of the Essendon Football Club and the Melbourne Storm Rugby League Club. Sonny is passionate about giving back to society and established his own charitable foundation. He is also a Board member of the Presbyterian Ladies College Foundation.
Sonny holds a Bachelor of Business (Accounting) from Monash University, is a Fellow of CPA Australia, a member of the Australian Institute of Company Directors, and a Registered Public Practitioner.